Company/Product Name:
Strengths (helpful & internal)
Brand Name
Customer Loyalty
Technology
Unique Products
Cost Advantages
Economies of Scale
Size Advantages
Supply Chain
Asset Leverage
Financial Leverage
Innovative Culture
Pricing Power
Real Estate
Strong Management
Weaknesses (harmful & internal)
Weak Brand
Cost Structure
Lack of Scale
Customer Service
Weak Management
Bad Acquisitions
Tarnished Reputation
Weak Supply Chain
Weak R&D
Online Presence
High Staff Turnover
Outdated Technology
High Debt Burden
Work Inefficiencies
Opportunities (helpful & external)
International Expansion
New Markets
New Products
Emerging Markets
Loosening Regulations
New Technology
New Services
Innovation
Online Market
Aquisition Synergies
Financial Leverage
Fragmented Market
Threats (harmful & external)
Substitute Products
Volatile Revenue
Volatile Costs
Political Risk
Change in Tastes
Govt Regulations
Intense Competition
Mature Markets
Intl Competition
Volatile Currencies
Bad Economy
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